BranchUp has acquired Collingwood-based Travelwatch Inc. While it becomes the sole brand, Travelwatch principals Frank Orlando and Michelle Pinard will continue their roles in supplier relations and content production within the BranchUp team.

 

About BranchUp

It offers curated social media service for travel advisors, for free. Through its proprietary software the company currently supports more than 1,000 travel advisors with plans to grow to 10,000 subscribers by 2020.

The acquisition serves to support the company’s North American growth plans as the leading provider of travel marketing content. It provides advisors with travel content directly to their Facebook business page.

The service connects travellers and their personal travel advisor in real time through Facebook messenger, email, or a phone call. Companies already using it include cruise, tour, hotel and destination marketing boards.

 

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