August 4 - In a statement released today, AMResorts and Grupo Hotelero Santa Fe, S.A.B. de C.V. (“Grupo Santa Hotelero Fe”) announced that they have amicably agreed to conclude the commercialization and cobranding agreement as of July 31, 2020, for all three Reflect resorts.

 

However, Grupo Hotelero Santa Fe will continue to operate and market these three resorts under the Reflect brand during a temporary transitional period ending September 30, 2020, after which time these properties will no longer be available for sale under the Reflect name. A stop sale and additional details are forthcoming.

 

For questions or inquiries, please contact:

• Ramon Rabelo, Regional Commercial Director of Mexico Pacific, which includes Reflect Los Cabos Resort & Spa and Reflect Nuevo Vallarta Resort & Spa, at rrabelo@amresorts.com.

• Maru Suarez, Regional Commercial Director of Mexico Caribbean North, which includes Reflect Cancun Resort & Spa, at msuarez@amresorts.com.

 

For inquiries regarding Grupo Hotelero Santa Fe, S.A.B. de C.V. please contact Laura Perez, Commercial Director Resorts, at lperez@gsf-hotels.com.

 

 

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