AMResorts® introduces its new master brand, AMR™ Collection. Inspired by guests throughout the company's successful 20-year track record, AMR™ Collection brings together AMResorts' six resort brands, each designed for every lifestyle and stage of life, under one trusted name. AMResorts is confident in this strategy to further strengthen their market positioning into the future, as AMR™ Collection continues to be an industry leader. 

AMR™ Collection is introduced with a new tagline ‘Celebrate Every Moment’, which represents AMResorts' philosophy and lifelong commitment to creating memories for every lifestyle and stage of life. AMR™ Collection is dedicated to helping guests celebrate all moments without the need for a special occasion. 

For more information on the AMR™ Collection and its Secrets®, Dreams® and Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts and Sunscape® Resorts & Spas brands, visit the new website AMRCollection.com.