Alaska Airlines offering happy hour without the hangover on every flight with its new and refreshing beverage offering. Just in time for Dry January, the premier West Coast carrier is serving Best Day Brewing Kölsch—the first non-alcoholic beverage to join Alaska’s premium beverage line-up.

Starting this month, Best Day Kölsch will be complimentary in First Class and Premium Class and available for purchase in the main cabin service on flights where a full beverage service is offered.  

Born in the San Francisco Bay Area, Best Day Brewing holds the title of the #1 selling non-alcoholic Kölsch in the United States*. This distinctive Kölsch offers a crisp and refreshing experience, featuring a toasty malt character and lighter hoppiness with 55 calories per can. The non-alcoholic beer, like all of Best Day’s products, is non-GMO, Kosher and vegan.  

Best Day Brewing embodies a tectonic shift in the world of beverages. As consumers’ relationship with alcohol evolves, the future of drinking is about having the freedom of choice without sacrificing quality or experience. Sales of non-alcoholic beers have surged, growing 31% each year for the past four years*. Even more emblematic of this shift, 94% of non-alcoholic beer consumers continue to buy beer, wine, and spirits*.  

Best Day Brewing employs a unique brewing process, crafting all their beers first to full strength before carefully removing the alcohol. This method, conducted at temperatures no higher than fermentation temperature, preserves the aromas and flavors of exceptional beer.  

Infused with Hallertau Blanc hops, Best Day Brewing Kölsch exudes fruity aromas with white grape characteristics, while traditional Cologne malts pay homage to the beer’s roots, delivering a premium non-alcoholic beverage.