Photo: Building lifelong friendships through travel (recent WTT trip to Bali)

Women Travel Tribe (WTT) will run 50 trips for women over 50 in 2026, driven by soaring demand for meaningful, connection-focused travel.

Following a record year of bookings, unprecedented interest in private tours, and rapid growth of their community to over 12,000 women, WTT is tripling its women-only offerings. These journeys, from the villages of Abruzzo to Kenya's game reserves, show that for many women, the most meaningful part of travel is not the place, but the people they share it with.

WTT's 2026 calendar includes new itineraries in Ireland, Scotland, Kenya, and Croatia, along with expanded favorites like Vietnam, Galapagos, Romania, and Peru.

This growth reflects broader trends. According to JourneyWoman's 2024 report, women aged 55 plus now make up over 40 percent of female travelers, spending more than $245 billion annually. Many cite life transitions and a need for deeper connection as motivations for travel.

WTT tours are designed with this in mind, offering:

• Small groups of 8 to 12 women for intimate connection
• Cultural immersion with local artisans, chefs, families, and entrepreneurs
• Locally owned boutique accommodations
• A welcoming space to feel safe, supported, and seen