AmaWaterways is expanding its focus on two of the “strongest trends” in travel – solo cruising and group bookings – with new incentives on select 2027 sailings aimed at helping advisors capture demand.

The river cruise line has introduced limited-time offers available on new bookings made through March 31, 2026, applicable to select 2027 departures. The initiatives are designed to deliver added value for clients while equipping advisors with additional tools to grow their business.

Solo traveller offer

To support the growing segment of solo travel, AmaWaterways is introducing a 10% single supplement on more than 500 sailings across 2026 and 2027. The reduced supplement applies to all stateroom categories except Suites on eligible departures and is available on bookings made through March 31, 2026.

As more travellers opt to explore independently, AmaWaterways says it continues to refine the onboard experience to ensure solo guests feel welcomed and supported. The line offers small-group shore excursions designed to encourage connection, along with guided ship tours on embarkation day, special gatherings and support from Cruise Managers and crew members. Holiday sailings, including Christmas and New Year’s departures, are also positioned as appealing options for solo travellers seeking a festive atmosphere within a built-in community of fellow guests.

Limited-time group offer

For a limited time, AmaWaterways is offering a special group offer on all new 2027 group bookings made before March 31, 2026. During the promotional period, the group discount doubles from $250 to $500 per person, and complimentary gratuities are included.

The limited-time promotion builds on the line’s Enhanced Group program, which provides ongoing incentives and rewards for advisors. The program, now available on additional dates, allows group bookings to contribute toward future sailing benefits. Advisors also have the opportunity to earn a complimentary seven-night cruise on select 2026 or 2027 departures.

AmaWaterways continues to position its river ships as ideal settings for shared travel experiences. Onboard features include dedicated wine rooms seating eight to 10 guests and the option for groups to reserve The Chef’s Table Restaurant for private hosted events. The line also offers themed sailings and customizable programming to align with shared interests, including wine- and beer-focused cruises with guided tastings, as well as select departures in partnership with Smithsonian Journeys featuring exclusive excursions and expert-led enrichment.

For more details visit amawaterways.com.

Source: Travelweek

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