Viking® and the PGA TOUR announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions.

The agreement, which currently runs through 2030, will center around a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms.

Viking was founded in 1997 with a vision that travel could be more destination-focused and culturally enriching. Viking is a global leader in experiential travel, with a fleet of more than 100 ships, exploring 21 rivers, five oceans and all seven continents.

Viking has a longstanding history of supporting cultural programming and events, partnering with prestigious institutions, such as the Los Angeles Philharmonic, the British Museum and the Metropolitan Opera. Viking also recently announced a long-term agreement with the Norwegian Football Federation, making Viking the main sponsor for the National Team Academy (Landslagsskolen) and Norway’s U-level national teams.