MSC Cruises has announced a new global partnership with the 38th America's Cup, becoming the event's Global Cruises Partner ahead of the world-famous sailing competition in Naples, Italy, in 2027.

The partnership aligns MSC Cruises with one of the world's most prestigious maritime sporting events, reinforcing the cruise line's global visibility, Mediterranean roots and long-standing connection to the sea.

The agreement gives MSC Cruises worldwide partnership rights and visibility across the full America's Cup program, including the Preliminary Regattas, the Youth and Women's America's Cup Regattas, the Challenger Selection Series, and the final Match events.

For MSC Cruises, the America's Cup reflects values that are central to the brand: innovation, precision, teamwork and a deep passion for the sea. These values are reflected not only in elite sailing but also in the way MSC Cruises operates its fleet and delivers memorable experiences for guests around the world.

The announcement is the latest milestone in MSC Cruises' global sports sponsorship strategy, leveraging world-class sporting partnerships to strengthen brand affinity, broaden its international reach, and connect with audiences across key markets worldwide.

The partnership also further strengthens MSC Group's Cruise Division's association with the America's Cup.

In 2024, the Cruise Division's luxury ocean travel brand Explora Journeys was a Global Partner of the Louis Vuitton 37th America's Cup in Barcelona and a partner of Emirates Team New Zealand.

The cruise line's sports sponsorship portfolio includes MSC Cruises' role as Global Partner of Formula 1, Premium Partner of BWT Alpine Formula One Team, and Official Main Partner of Tudor Pro Cycling Team.

For more information visit MSC Cruises.