Arrivia, a global travel loyalty and technology company, announced the acquisition of Bon Voyage Travel, a luxury-focused travel agency known for its advisor-led service model, deep supplier relationships, and curated premium travel experiences.

The combination enhances arrivia's presence in the luxury cruise segment by pairing Bon Voyage Travel's high-touch advisory expertise with arrivia's global loyalty partnerships, distribution reach, and technology platform. Bon Voyage Travel will continue to operate under its existing brand.

As part of the combination, Ryan Hansen will continue in his role as President of Bon Voyage Travel, a position he has held for 14 years, ensuring continuity for clients, advisors, and supplier partners.

Bon Voyage Travel has built a loyal client base through advisor-led cruise planning, access to exclusive sailings, and long-standing relationships with the world's leading luxury cruise lines.

Founder Peter Evans, who has owned Bon Voyage Travel for 50 years, will remain involved in an advisory capacity.

Following the combination, arrivia will maintain Bon Voyage Travel's focus on its advisor-led luxury travel model while seeking opportunities to leverage its expertise across arrivia's broader ecosystem, including loyalty programs and partner channels.

Financial terms were not disclosed.